I see that enterprises that I have spoken to over the years about transition and transformation - where there were a lot of discussions...

Customers are better informed and more demanding than ever before. Purchase decisions are taken by buying committees comprised of...

While the workplace is becoming increasingly collaborative and virtual, leaders are doing better if they cultivate genuine connections...

Todays's buyers have more access to information than ever before and they are likely to be much further along in their buying journey...

The time to act is now. In a few years, it could be too late, and you will be trying to catch up. More about the path to true...

The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...

At some point, we need to stop trying to make sense of everything, the situation is changing and will continue to change. Instead, we...

I It's madness how time goes by when we are working more and harder. It feels like a long Groundhog Day 😅😂. I could benefit from a...

Last week I joined the Easy Reinvention Lab - what a boost of forward-looking perspective 😊. MOST OF US DON’T LIKE CHANGE, but...

Modern marketing is not about what we are trying to sell, it's about how we are helping our customers buy, and how we build the...

According to The State of the CIO report, 40% of all technology spend goes to digital transformations. Gartner estimates that 91% of...

Many businesses I meet are struggling and are very operational in their focus. Many are facing a choice of how to react that may affect...

No matter how hard we try, there’s no escaping it. Planning for a future isn’t just about preparing yourself with new skills or making...

This year has put things in perspective - what we need and what we don’t, what matters, how flexible we are to embrace change and act on...

They want personalized messaging, next-day delivery, and tailored offers, and they want it all in real time. If you are looking for ROI...

it is not a one and done project. It is a big, bold, brave enterprise-wide process, designed to drive change in performance, culture, and...

Technology is designed to help automate our daily routines and to help us scale our efforts. Unfortunately, data assets are still often...

Black Friday usually marks the start of a gift-buying season. It’s a make-or-break period for many businesses and 2020 will be no...

The purpose of data and analytics is not data collection itself, but rather gaining insight into the accuracy of business decisions and...

Did you know that by optimizing how you operate you can save between 30-40% of your budget? And if you reinvest these gains into the...

Whether we want to speak to another person or contact a business, the rules of engagement are changing. Human-like formats and...

Any crisis can have a severe impact on a business – but some organizations are better prepared than others. Thanks to the early adoption...

We all need to think about what these challenges mean and rethink what they could mean for the future, for us, for our company, for our...

Half of the time it seems we are running on adrenaline, and that is not sustainable. Recent months have challenged also some of the...