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Modern marketer - a customer experience and growth-driving champion

The purpose of data and analytics is not data collection itself, but rather gaining insight into the accuracy of business decisions and enablement of support for decision-making to increase the impact.


Modern marketer - a customer experience and growth-driving champion
  • The rise of the data-driven marketer has propelled the marketing function beyond promotion into a customer experience and growth-driving champion.

  • Senior management and board members expect that marketers drive measurable growth.

  • Growth-driving marketing needs to more effectively leverage data insights to drive strategic activities.

  • Marketers need to embrace new digital marketing and customer engagement technologies to improve ROI.

  • To truly elevate CX, marketers must move beyond gut-driven activities and towards data-driven campaigns with measurable outcomes that determine and define success.


The challenge today is how to transform the data into useful insights. I would suggest reading this CMO Council research to benefit from insights when you are building or enhancing your CX culture.

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