Modern marketing is not about what we are trying to sell, it's about how we are helping our customers buy, how we build the relationship and trust. Quality was considered a value, now it’s expected and needs to be evident.
According to Econsultancy and Google survey, over 90% of marketers agree that understanding customer journey data across channels and devices is critical to success. With a variety of choices only a click away, it's important how we approach customer questions and needs, how we respond to desires, behaviors and meet expectations while we provide value. It's not an easy task.
🧶Answer customer needs, provide value to problems, and be part of the solution,
🧶Be a trusted expert on the subject at hand, customers want to know that they're buying from a legitimate source.
🧶Relate to your customers, they want to feel that you're truly out to help them and that you're listening to what they have to tell you.
🧶Provide customers with simple and logical reasoning, transparently share proof, not promises.
I like the simplicity of the message in this still very relevant Inc. article.