Modern marketing is not about what we are trying to sell, it's about how we are helping our customers buy, and how we build the relationship and trust. Quality was considered a value, now it’s expected and needs to be evident.
According to Econsultancy and Google survey, over 90% of marketers agree that understanding customer journey data across channels and devices is critical to success. With a variety of choices only a click away, it's important how we approach customer questions and needs, how we respond to desires and behaviors, and meet expectations while we provide value. It's not an easy task.
🧶Answer customer needs, provide value to problems, and be part of the solution,
🧶Be a trusted expert on the subject at hand, customers want to know that they're buying from a legitimate source.
🧶Relate to your customers, they want to feel that you're truly out to help them and that you're listening to what they have to tell you.
🧶Provide customers with simple and logical reasoning, and transparently share proof, not promises.
I like the simplicity of the message in this still very relevant Inc. article.