They want personalized messaging, next-day delivery, and tailored offers, and they want it all in real time.
If you are looking for ROI then don’t overlook your customers.
🧶 It can cost from 5 to 25 times more to acquire a new customer than to retain one.
🧶It’s the sum of all efforts - to solve a problem, deliver value, and reduce customer effort - that drives customer engagement and loyalty.
🧶Cultivating the loyalty of your audience through superior customer experience is a powerful way to drive ROI.
To increase your impact on a variety of metrics across the entire customer journey - from a higher return on ad spend to higher average order values - it pays out to be an experience-driven business and thus achieve greater customer retention and loyalty.