Marketing organizations face a new reality, with a greater need to adapt workplace practices, respond to changing customer needs, and...

Contemporary leadership takes ongoing learning and listening, asking the right questions to motivate and innovate, so we can all benefit...

Some say I am moving mountains while I would argue I am making small steps. I have learned a long time ago that for things to change, you...

So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...

One of the key topics entering 2022 is the role of marketing in bringing organizations together behind the key customers. According to...

Have you also noticed how many conferences and keynotes begin along the lines “….Unfortunately, we can’t meet in person, but due to the...

How companies engage their employees can mean the difference between success and failure. People are the catalysts of successful...

That is why many companies are adopting a full-funnel marketing approach - to become more relevant to their customers, - to devise a more...

This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...

Digital transformations have been my reality since 2008. Starting in a global enterprise environment, company-wide transformations,...

I am sure many still remember the days of our childhood when everything seemed to be in a natural order of progress, when certain...

We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter. So, we need to ask ourselves: Are we working with...

The pressure is mounting on marketing organizations to deliver better results with lower costs. So, it's not just about increasing the...

The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...

Asking powerful and inspiring questions can put you on the path to solving complex problems and helps you connect with others. Doing so...

How work gets done is being reshaped with digital technology and the value of high-performing teams is gaining recognition. However, some...

Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...

As leaders, we need to be willing to question old assumptions and legacy mindsets. Legacy approaches are very likely to be too slow, too...

Leadership is about inspiring others to believe. But, if we don’t believe it ourselves - why should anybody else? Let’s be real - most...

To me, leadership is about establishing the vision of the future, along with great strategy, and building a great culture that is driven...

When customers go on a journey of change, from planning to making the purchases to institutionalizing it into how they work - they need...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

Every given week seems to provide reminders that, we can’t control the degree of change, uncertainty, and complexity we face. I was...

. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...