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Innovation is central to the growth
Marketing organizations face a new reality, with a greater need to adapt workplace practices, respond to changing customer needs, and...
Jan 19, 20221 min read


It takes ongoing learning and listening
Contemporary leadership takes ongoing learning and listening, asking the right questions to motivate and innovate, so we can all benefit...
Jan 13, 20221 min read


It seems life is not meant to be comfortable😅
Some say I am moving mountains while I would argue I am making small steps. I have learned a long time ago that for things to change, you...
Dec 9, 20212 min read


Great experience doesn’t just drive engagement—It Drives Revenue
So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...
Dec 1, 20211 min read


Marketers need to embrace the elevated role and drive cross-functional alignment.
One of the key topics entering 2022 is the role of marketing in bringing organizations together behind the key customers. According to...
Nov 25, 20211 min read


Digital is here and it's real
Have you also noticed how many conferences and keynotes begin along the lines “….Unfortunately, we can’t meet in person, but due to the...
Nov 23, 20211 min read


Transformation is difficult
How companies engage their employees can mean the difference between success and failure. People are the catalysts of successful...
Nov 16, 20211 min read


Growth aspirations continue to pressure budgets and delivery of marketing impact.
That is why many companies are adopting a full-funnel marketing approach - to become more relevant to their customers, - to devise a more...
Nov 3, 20211 min read


Customers are in charge
This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...
Oct 21, 20211 min read


Top 3 misconceptions about digital transformations
Digital transformations have been my reality since 2008. Starting in a global enterprise environment, company-wide transformations,...
Oct 13, 20211 min read


At the crossroads between patience and frustration
I am sure many still remember the days of our childhood when everything seemed to be in a natural order of progress, when certain...
Oct 6, 20211 min read


Marketing is a fully new game
We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter. So, we need to ask ourselves: Are we working with...
Sep 30, 20211 min read


Effective, efficient, transparent, and ROI driven
The pressure is mounting on marketing organizations to deliver better results with lower costs. So, it's not just about increasing the...
Sep 23, 20211 min read


The customers don’t want to be sold or marketed to
The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...
Sep 15, 20211 min read


Successful business transformations are rare
Asking powerful and inspiring questions can put you on the path to solving complex problems and helps you connect with others. Doing so...
Sep 2, 20211 min read


Work smarter, not harder.
How work gets done is being reshaped with digital technology and the value of high-performing teams is gaining recognition. However, some...
Aug 24, 20211 min read


The modern customer wants to be able to purchase from you
Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...
Aug 11, 20211 min read


The challenges will only grow
As leaders, we need to be willing to question old assumptions and legacy mindsets. Legacy approaches are very likely to be too slow, too...
Aug 4, 20211 min read


Leading is all about inspiring others
Leadership is about inspiring others to believe. But, if we don’t believe it ourselves - why should anybody else? Let’s be real - most...
Jul 28, 20211 min read


Modern leadership
To me, leadership is about establishing the vision of the future, along with great strategy, and building a great culture that is driven...
Jul 26, 20211 min read


Empowering customers to go beyond familiar
When customers go on a journey of change, from planning to making the purchases to institutionalizing it into how they work - they need...
Jul 21, 20211 min read


The customer journey is not a novelty
The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...
Jul 14, 20211 min read


Not going back but going forward
Every given week seems to provide reminders that, we can’t control the degree of change, uncertainty, and complexity we face. I was...
Jul 1, 20211 min read


Nothing builds new business more reliably than gaining referrals from existing customers
. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...
Jun 29, 20211 min read
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