The case for change
The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...
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- Oct 28, 2020
- 1 min
Standards have changed and will continue to change
Consumers are moving seamlessly between online and brick-and-mortar stores and the way they engage with brands is shifting fast....
- Oct 15, 2020
- 1 min
Data made useful
Marketing has become increasingly data-driven over the last 20 years. The biggest challenge is not anymore the data itself but rather how...
- Oct 13, 2020
- 1 min
Big bet on marketing
A rapid shift to digital has put even more emphasis on how the work is being done. A stronger e-commerce presence and use of digital...
- Oct 6, 2020
- 1 min
What a difference in the pace for change
Leading business transformations and managing change has thought me the importance of the proper buy-in, alignment, efficient...
- Oct 6, 2020
- 4 min
Marketing as a backbone to cross-functional collaboration
Recent events have taught us many new things, among others they have also shown us how we can collaborate differently. Be more agile...
- Sep 30, 2020
- 1 min
Sometimes we need to be thrown into the water to start swimming
Many businesses have realized they are not as digital as they thought. It is well understood today how important digitalization is for...
- Sep 28, 2020
- 1 min
What does it mean to think like a modern marketer?
To drive growth, marketing leaders need to become unifiers and work collaboratively with diverse areas of the company, from sales and...
- Sep 28, 2020
- 1 min
The shift from Product to Customer Experience has changed the marketing remit
Many companies continue to equate marketing with communications, but modern marketing has long evolved from being a tactical function to...
- Sep 15, 2020
- 1 min
Going beyond the functional role
Marketing is about future success, future revenue, and future profit. When putting a Customer in the center of everything that the...
- Sep 9, 2020
- 1 min
2020 is not approached as a year, it’s four quarters.
According to Gartner, 76% of marketing leaders are facing a decrease in marketing budgets. We can expect that cost optimization will...
- Sep 3, 2020
- 1 min
Shifting the mindset from “business as usual” to “change is constant”
If the present isn’t comparable to anything we’ve experienced, and we don’t know what the future holds - how do we formulate the new...
- Sep 2, 2020
- 1 min
Sometimes things need to break to enable reset
There are times when we are in a driver seat but sometimes things just happen to us. And if our environment changes, we need to adapt to...
- Aug 25, 2020
- 1 min
When shifting to renew
Volatility will persist going forward as markets are shifting from the recovery to the renew phase. To capture the demand successfully we...
- Aug 19, 2020
- 1 min
The truth is staring in our face
Marketing is becoming a business-critical function that should resonate at the senior levels of every company. Yet relying on the...
- Aug 13, 2020
- 1 min
Allowed to do mistakes
Once before I found myself in a situation similar to the one we are facing today. There was a need to boost creativity and innovation. We...
- Aug 12, 2020
- 1 min
What a great time to step up
Too often we are surrounded by masks when many are pretending and role-playing. It is refreshing and nice to experience sincerity and...
- Jul 9, 2020
- 1 min
Now is the time
The amount of disruption we are dealing with is particularly affecting how we interact with each other, collaborate, communicate,...
- Jun 30, 2020
- 1 min
Future is getting closer
The environment is highly fluid and highly charged. Not to miss the new opportunities businesses need to retain a holistic read of the...
- Jun 25, 2020
- 1 min
Dealing with uncertainty
Things are going to change rapidly over the next couple of months, years. We are seeing a different type of conversation influenced by...
- Jun 25, 2020
- 3 min
The way to pleasant and value driven consumer experience
Recent shifts have substantially accelerated some of the consumer trends that have started a while ago. New behaviors are being tracked...
- Jun 17, 2020
- 6 min
Improving commercial performance through integrated sales and marketing efforts
The nature of B2B sales and marketing is changing fast. Many decisions are made these days to stabilize the businesses and get the...
- Jun 9, 2020
- 3 min
Feels like a decathlon
Many of the shifts in recent months have accelerated the trends that have already been in progress for some time. Digitalization has...
- Jun 3, 2020
- 4 min
Transformations are more about the people than they are about the technology
We are witnessing a major cultural disruption that is changing how we function in our private and professional lives. Technology and...