Effective, efficient, transparent, and ROI driven
The pressure is mounting on marketing organizations to deliver better results with lower costs. So, it's not just about increasing the...
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Sep 15, 20211 min
The customers don’t want to be sold or marketed to
The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...
Sep 2, 20211 min
Successful business transformations are rare
Asking powerful and inspiring questions can put you on the path to solving complex problems and helps you connect with others. Doing so...
Aug 24, 20211 min
Work smarter, not harder.
How work gets done is being reshaped with digital technology and the value of high-performing teams is gaining recognition. However, some...
Aug 11, 20211 min
The modern customer wants to be able to purchase from you
Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...
Aug 4, 20211 min
The challenges will only grow
As leaders, we need to be willing to question old assumptions and legacy mindsets. Legacy approaches are very likely to be too slow, too...
Jul 28, 20211 min
Leading is all about inspiring others
Leadership is about inspiring others to believe. But, if we don’t believe it ourselves - why should anybody else? Let’s be real - most...
Jul 26, 20211 min
Modern leadership
To me, leadership is about establishing the vision of the future, along with great strategy, and building a great culture that is driven...
Jul 21, 20211 min
Empowering customers to go beyond familiar
When customers go on a journey of change, from planning to making the purchases to institutionalizing it into how they work - they need...
Jul 14, 20211 min
The customer journey is not a novelty
The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...
Jul 1, 20211 min
Not going back but going forward
Every given week seems to provide reminders that, we can’t control the degree of change, uncertainty, and complexity we face. I was...
Jun 29, 20211 min
Nothing builds new business more reliably than gaining referrals from existing customers
. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...
Jun 15, 20211 min
Successful business transformations are rare
Leading transformational change means taking the organization beyond its current positioning, performance, and capabilities. It means...
Jun 10, 20214 min
How to boost customer willingness and confidence to drive organizational change?
The future of superior customer experience is moving to a data-driven, predictive system to elevate performance. Companies that can...
Jun 9, 20211 min
Customers expect you to know them, to care
Modern customers use more than 20 social, messaging, chat, SMS, and email channels and expect you to be present to listen, engage, answer...
Jun 3, 20211 min
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There is an immense opportunity for Marketing to increase focus on post-sale revenue. Most marketers are exclusively focused on...
Jun 2, 20211 min
Marketing for the sake of business outcomes
We have moved from systems of record to systems of intelligence, to systems of engagement. Technology has enabled us to digest huge...
May 27, 20211 min
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Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...
May 26, 20211 min
The game has changed
It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...
May 19, 20211 min
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Marketing is no longer the sole owner of top-of-funnel activity. New privacy regulations and the rise of sales engagement tools are...
May 18, 20211 min
Change from within
Fostering “always-on” development requires engines of change that generate change from within. Management doesn’t have all the answers...
May 12, 20211 min
What has changed for the ABM?
Recognition of ABM benefits is rising. It has been proven to work. When I started using the approach it was one of the few initiatives we...
May 10, 20213 min
Not Doing Different Things, Doing Things Differently
If we only think about all the changes we have experienced during the last months - not just the global pandemic, but also the economic...
May 6, 20211 min
Are you struggling to achieve a successful lead handshake?
When sales and marketing have agreed on which accounts to target and what to achieve with those individual accounts - now both teams need...
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