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Digital is here and it's real

Have you also noticed how many conferences and keynotes begin along the lines “….Unfortunately, we can’t meet in person, but due to the pandemic we are meeting digitally…“?


An excuse, an apology, like a barrier between real and unreal. Yet life goes on, just differently, but no less real. It’s time we learn to live with it.


The other side of the same coin is that without the technology very often during the last 18 months we wouldn’t even be able to stay connected, to meet, collaborate, discuss, and co-create, and technology helped us to bridge both space and time. True, pandemic has accelerated digitalization but at the same time, it has also unlocked the productivity and progress potential.

We live in a time of major and rapid change. Let’s start using technology as a lever:

⚡ to learn and better understand what is going on around us,

⚡ to identify new opportunities and seize them,

⚡ to better address and serve our customers,

⚡ to be more efficient at what we do,

⚡ to be more effective when delivering the impact.

There is already a noticeable difference in results and success between businesses that have started their Digital Transformation and those who still think about it. The variance will only grow. Technology usage and digital transformation are key to better managing, shaping your future, and generating business success.