This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we do it, and the way we think about building brands and engaging with our customers.
The transformation to digital has shifted behaviors significantly. So, we must account for how to adapt to behavioral shifts caused by digital omnipresence and online information. To stay relevant, marketing needs to consider the customer’s context and understand their footprint - What are they looking for? and Where/when are they looking?
🧶 By becoming personal and relevant with the content addressing their needs, to influence and be accepted.
🧶 While building trust by contextualizing the message they can relate to and that will resonate with your customers.
🧶 By ensuring that the message will reach them, wherever they are, and motivate them in new ways.
When you’re there, offering what your customers want, sometimes even before they realize - it means a win.