We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter.
So, we need to ask ourselves:
Are we working with the market at the moment❓
Are we thinking about how relevant and how in sync we are with the context of our customers❓
I know, it’s overwhelming, so many moving details to think about, so many elements to consider. Yet we need to embrace the change and wake up. Think about how marketing can add value. Anticipate what is coming and deliver tangible business outcomes.