That is why many companies are adopting a full-funnel marketing approach
- to become more relevant to their customers,
- to devise a more accurate picture of marketing’s overall effectiveness,
- and generate more value with better-targeted market spending.
With its implementation, we need to know that it isn’t just about doing more across each stage of the funnel. it’s a total shift in how marketing works. It helps us understand how each of the stages impacts the others for a complete customer experience and demands very close team collaboration to utilize the complete range of marketing capabilities to increase the impact.
More about Why every business needs a full-funnel marketing strategy you can follow up in the McKinsey article.