How companies engage their employees can mean the difference between success and failure. People are the catalysts of successful...

That is why many companies are adopting a full-funnel marketing approach - to become more relevant to their customers, - to devise a more...

This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...

We should focus on outcomes. ▶ Experiences that don’t lead to outcomes don’t matter. So, we need to ask ourselves: Are we working with...

The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...

Asking powerful and inspiring questions can put you on the path to solving complex problems and helps you connect with others. Doing so...

How work gets done is being reshaped with digital technology and the value of high-performing teams is gaining recognition. However, some...

Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

Every given week seems to provide reminders that, we can’t control the degree of change, uncertainty, and complexity we face. I was...

. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...

Leading transformational change means taking the organization beyond its current positioning, performance, and capabilities. It means...

Modern customers use more than 20 social, messaging, chat, SMS, and email channels and expect you to be present to listen, engage, answer...

There is an immense opportunity for Marketing to increase focus on post-sale revenue. Most marketers are exclusively focused on...

It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...

Fostering “always-on” development requires engines of change that generate change from within. Management doesn’t have all the answers...

If we only think about all the changes we have experienced during the last months - not just the global pandemic, but also the economic...

When sales and marketing have agreed on which accounts to target and what to achieve with those individual accounts - now both teams need...

Leading well means having the interest and the commitment to learn and to take the continuous journey of personal development to keep us...

I see that enterprises that I have spoken to over the years about transition and transformation - where there were a lot of discussions...