The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...

According to The State of the CIO report, 40% of all technology spend goes to digital transformations. Gartner estimates that 91% of...

Many businesses I meet are struggling and are very operational in their focus. Many are facing a choice of how to react that may affect...

No matter how hard we try, there’s no escaping it. Planning for a future isn’t just about preparing yourself with new skills or making...

They want personalized messaging, next-day delivery, and tailored offers, and they want it all in real time. If you are looking for ROI...

it is not a one and done project. It is a big, bold, brave enterprise-wide process, designed to drive change in performance, culture, and...

Technology is designed to help automate our daily routines and to help us scale our efforts. Unfortunately, data assets are still often...

Black Friday usually marks the start of a gift-buying season. It’s a make-or-break period for many businesses and 2020 will be no...

The purpose of data and analytics is not data collection itself, but rather gaining insight into the accuracy of business decisions and...

Whether we want to speak to another person or contact a business, the rules of engagement are changing. Human-like formats and...

Any crisis can have a severe impact on a business – but some organizations are better prepared than others. Thanks to the early adoption...

We all need to think about what these challenges mean and rethink what they could mean for the future, for us, for our company, for our...

Half of the time it seems we are running on adrenaline, and that is not sustainable. Recent months have challenged also some of the...

The consumer landscape is being reshaped. Transition to recovery requires brands and retailers to navigate and manage several priorities...

Consumers are moving seamlessly between online and brick-and-mortar stores and the way they engage with brands is shifting fast....

Leading business transformations and managing change has taught me the importance of proper buy-in, alignment, efficient communication,...

Recent events have taught us many new things, among others they have also shown us how we can collaborate differently. Be more agile...

To drive growth, marketing leaders need to become unifiers and work collaboratively with diverse areas of the company, from sales and...

Volatility will persist going forward as markets are shifting from the recovery to the renew phase. To capture the demand successfully we...

Marketing is becoming a business-critical function that should resonate at the senior levels of every company. Yet relying on the...