When shifting to renew

Volatility will persist going forward as markets are shifting from the recovery to the renew phase.

To capture the demand successfully we need to:

  • develop clear strategies based on customers' expectations and information about what they value.

  • build flexible, modular scenarios for multiple versions of the future.

  • define actions and tactics robust enough to enable adaptation and proper scaling.

  • don't forget to closely monitor customer reactions with the offering, so you can adapt.