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When shifting to renew

Volatility will persist going forward as markets are shifting from the recovery to the renew phase.

When shifting to renew

To capture the demand successfully we need to:

  • develop clear strategies based on customers' expectations and information about what they value.

  • build flexible, modular scenarios for multiple versions of the future.

  • define actions and tactics robust enough to enable adaptation and proper scaling.

  • don't forget to closely monitor customer reactions with the offering, so you can adapt.


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