When shifting to renew

Volatility will persist going forward as markets are shifting from the recovery to the renew phase.

To capture the demand successfully we need to:

• develop clear strategies based on customers' expectations and information about what they value.

• build flexible, modular scenarios for multiple versions of the future.

• define actions and tactics robust enough to enable adaptation and proper scaling.

• don't forget to closely monitor customer reactions with the offering, so you can adapt.