Marketing has become increasingly data-driven over the last 20 years. The biggest challenge is not anymore the data itself but rather how...

A rapid shift to digital has put even more emphasis on how the work is being done. A stronger e-commerce presence and use of digital...

Leading business transformations and managing change has taught me the importance of proper buy-in, alignment, efficient communication,...

Recent events have taught us many new things, among others they have also shown us how we can collaborate differently. Be more agile...

Many businesses have realized they are not as digital as they thought. It is well understood today how important digitalization is for...

To drive growth, marketing leaders need to become unifiers and work collaboratively with diverse areas of the company, from sales and...

Many companies continue to equate marketing with communications, but modern marketing has long evolved from being a tactical function to...

Marketing is about future success, future revenue, and future profit. When putting a Customer in the center of everything that the...

According to Gartner, 76% of marketing leaders are facing a decrease in marketing budgets. We can expect that cost optimization will...

If the present isn’t comparable to anything we’ve experienced, and we don’t know what the future holds - how do we formulate the new...

There are times when we are in a driver seat but sometimes things just happen to us. And if our environment changes, we need to adapt to...

Volatility will persist going forward as markets are shifting from the recovery to the renew phase. To capture the demand successfully we...

Marketing is becoming a business-critical function that should resonate at the senior levels of every company. Yet relying on the...

Once before I found myself in a situation similar to the one we are facing today. There was a need to boost creativity and innovation. We...

Too often we are surrounded by masks when many are pretending and role-playing. It is refreshing and nice to experience sincerity and...

The amount of disruption we are dealing with is particularly affecting how we interact with each other, collaborate, communicate,...

The environment is highly fluid and highly charged. Not to miss the new opportunities businesses need to retain a holistic read of the...

Things are going to change rapidly over the next couple of months, years. We are seeing a different type of conversation influenced by...

Recent shifts have substantially accelerated some of the consumer trends that have started a while ago. New behaviors are being tracked...

The nature of B2B sales and marketing is changing fast. Many decisions are made these days to stabilize the businesses and get the...

Many of the shifts in recent months have accelerated the trends that have already been in progress for some time. Digitalization has...

We are witnessing a major cultural disruption that is changing how we function in our private and professional lives. Technology and...

Most of the companies are expecting a decrease in their operating income. To secure the financial integrity and ensure enough cash flow...

This unexpected situation has forced me to stop. I needed to understand, reflect, and think things through. I was lost. What now? How am...