The truth is staring in our face
Marketing is becoming a business-critical function that should resonate at the senior levels of every company. Yet relying on the...
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Aug 13, 20201 min
Allowed to make mistakes
Once before I found myself in a situation similar to the one we are facing today. There was a need to boost creativity and innovation. We...
Aug 12, 20201 min
What a great time to step up
Too often we are surrounded by masks when many are pretending and role-playing. It is refreshing and nice to experience sincerity and...
Jul 9, 20201 min
Now is the time
The amount of disruption we are dealing with is particularly affecting how we interact with each other, collaborate, communicate,...
Jul 1, 20201 min
Future is getting closer
The environment is highly fluid and highly charged. Not to miss the new opportunities businesses need to retain a holistic read of the...
Jun 25, 20201 min
Dealing with uncertainty
Things are going to change rapidly over the next couple of months, years. We are seeing a different type of conversation influenced by...
Jun 25, 20203 min
The way to pleasant and value-driven consumer experience
Recent shifts have substantially accelerated some of the consumer trends that have started a while ago. New behaviors are being tracked...
Jun 17, 20206 min
Improving commercial performance through integrated sales and marketing efforts
The nature of B2B sales and marketing is changing fast. Many decisions are made these days to stabilize the businesses and get the...
Jun 9, 20203 min
Feels like a decathlon
Many of the shifts in recent months have accelerated the trends that have already been in progress for some time. Digitalization has...
Jun 3, 20204 min
Transformations are more about the people than they are about the technology
We are witnessing a major cultural disruption that is changing how we function in our private and professional lives. Technology and...
Jun 1, 20201 min
Getting more bang for the buck
Most of the companies are expecting a decrease in their operating income. To secure the financial integrity and ensure enough cash flow...
May 26, 20204 min
The importance of the path
This unexpected situation has forced me to stop. I needed to understand, reflect, and think things through. I was lost. What now? How am...
May 20, 20206 min
Marketing in a driver seat during the economic recovery
During these uncertain times, leaders are playing a critical role. Setting priorities and making decisions quickly with incomplete and...
May 19, 20202 min
There is no going back to “normal”
Rough times like this are testing the acumen of leadership and the agility of organizations in their response. Many organizations have...
May 18, 20206 min
Marketing nosi pomembno odgovornost pri okrepitvi gospodarstva
Reakcije vodij v trenutni situaciji so zelo pomembne. Složen pristop prodaje in marketinga je nujen za stabilizacijo situacije v...
May 13, 20203 min
Elevating the marketing impact
As lock-downs slowly subside, there are two scenarios to be considered: a slow recovery or prolonged economic contraction. Current...
May 6, 20203 min
Ko marketing obrne prodajno krivuljo navzgor
Sproščanje omejitvenih ukrepov postavlja v ospredje dva scenarija, ki ju lahko pričakujemo: počasno okrevanje ali dolgotrajen gospodarski...
Apr 30, 20201 min
Leadership means inspiring others to believe and empowering that belief to become a reality
Leaders are under extraordinary pressure right now. Their role is critical in setting priorities. Making decisions quickly with...
Apr 30, 20201 min
Leaders are made not born
Leaders are under extraordinary pressure right now. Their role is critical in setting priorities. Making decisions quickly with...
Apr 29, 20201 min
We need to get comfortable with feeling uncomfortable.
It’s a time for leaders to think about what type of leader they need to be for their team. Re-imagine the future Paint what’s possible...
Apr 22, 20203 min
Are you Agile enough?
We need to better learn how to live in uncertain times where rapid change is the only constant, is often heard these days. The world is...
Apr 7, 20204 min
Exiting stronger than ever – crisis as an opportunity
It’s a fact the next normal will look very different. Many companies are doing their best to manage short-term priorities to “Navigate...
Apr 3, 20201 min
New normal - navigating to what’s next
The world around us is changing. There are no written rules for what is coming next. We are learning what works and what doesn’t. We are...
Apr 3, 20201 min
What is modern leadership?
"...the ability to find fresh ideas, persuade people you don’t control, and work across sectors and organizations to build coalitions....
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