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WHERE VISION MET PERFORMANCE

We don’t do case studies. We do business outcomes.
 

These selected engagements represent the range and depth of what Drop of Milk delivers—across industries, geographies, and transformation types. Each reflects the same principle: measurable, structural business improvement.

Celtra – GTM Pivot & Platform Scale

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Challenge: Platform lacked scalable enterprise GTM; usage flat outside US​

What we did:

  • Designed and launched Enterprise GTM  

  • Embedded customer success into creative workflow

  • Led APAC growth via Unilever partnership

Results:

  • Tripled client base

  • +65% platform usage in Asia

  • €1B ROI for strategic account

  • Positioned on Forrester AdTech map

Microsoft CEE – Enterprise Revenue Engine
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Challenge: CMO org treated as cost center. No clear ROI, poor sales integration.

What we did:

  • Re-architected marketing org as a revenue engine

  • Deployed ABM and demand-gen infrastructure

  • Designed cross-functional operating model

Results:

  • $300M incremental revenue

  • +22% YoY Enterprise growth

  • 7:1 ROI on marketing investment

  • Global best practice in ABM and digital demand gen

KONE – Multi-Market Operating Model

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Challenge: Fragmented region, siloed ops, declining efficiency

What we did:

  • Deployed cross-functional transformation across 16 markets

  • Redesigned operating model; implemented CRM, pricing, and M&A governance

  • Rebuilt performance and CX systems

Results:

  • +30.6% order growth

  • +14.4% profit uplift

  • +26 NPS increase

  • Region-wide CX transformation

Tušmobil – Commercial Turnaround

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Challenge: Brand lacked positioning in Telco; growth stagnated

What we did:

  • Repositioned company, expanded digital channels

  • Aligned marketing + sales model

  • Built eCommerce sales and CRM-based loyalty

Results:

  • +17% market share

  • 140M€ revenue

  • -15% churn

  • Doubled company value

NEED MORE INSIGHTS TO HELP YOU GROW YOUR BUSINESS?

NEED SUPPORT IN BRINGING VISION TO REALITY?

WANT TO INCREASE YOUR IMPACT, SCALE, AND STRENGTHEN YOUR PERFORMANCE?  

Want to know what this would look like in your market or vertical?

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