WHERE VISION MET PERFORMANCE
Celtra – GTM Pivot & Platform Scale
Challenge: Platform lacked scalable enterprise GTM; usage flat outside US
What we did:
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Designed and launched Enterprise GTM
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Embedded customer success into creative workflow
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Led APAC growth via Unilever partnership
Results:
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Tripled client base
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+65% platform usage in Asia
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€1B ROI for strategic account
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Positioned on Forrester AdTech map
Microsoft CEE – Enterprise Revenue Engine
Challenge: CMO org treated as cost center. No clear ROI, poor sales integration.
What we did:
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Re-architected marketing org as a revenue engine
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Deployed ABM and demand-gen infrastructure
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Designed cross-functional operating model
Results:
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$300M incremental revenue
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+22% YoY Enterprise growth
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7:1 ROI on marketing investment
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Global best practice in ABM and digital demand gen
KONE – Multi-Market Operating Model
Challenge: Fragmented region, siloed ops, declining efficiency
What we did:
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Deployed cross-functional transformation across 16 markets
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Redesigned operating model; implemented CRM, pricing, and M&A governance
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Rebuilt performance and CX systems
Results:
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+30.6% order growth
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+14.4% profit uplift
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+26 NPS increase
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Region-wide CX transformation
Tušmobil – Commercial Turnaround
Challenge: Brand lacked positioning in Telco; growth stagnated
What we did:
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Repositioned company, expanded digital channels
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Aligned marketing + sales model
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Built eCommerce sales and CRM-based loyalty
Results:
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+17% market share
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140M€ revenue
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-15% churn
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Doubled company value
Breaking Free From 'Cycle Of More'
Can LESS be MORE?
Unlock Success with Multidisciplinary Marketing Teams
Want to scale your growth?
Permanent change or an idea of the day
IIs all this enough going forward?
The Journey From Transactional to Value-Based Sales
want to unlock growth?
Different perspectives are crucial to understand the potential
When every hour bidngs something new ...
Lifting your competitiveness
Have you committed to action?
Unleash your business potential
Don't Underestimate the Power of Customized Relationshipships
Are you focused on what matters most?
What to keep and what to let go going forward?
It's necessary to become more resilient
How?
Increasing your transformation sucess
What differentiates successful transformations from unsuccessful ones?
Strategic courage in a time of constant change
Continue to invest in your business development
Stage by Stage Closer to Purchase
Is the sales and marketing integration approach still relevant?
Work on the Challenges of Today and Earn the Right to Exist Tomorrow
How to shift the focus to impact and stimulate growth?
Evolution or Revolution?
How to better manage the changing environment? How to increase your transformation success?
Article in the Slovene language.
Doing the right things better
How to encourage the right changes to influence success?
Article in the Slovene language.
When marketing and sales teams drive towards the same goals, ROI dramatically improves
Is aligning sales and marketing teams the answer to increasing revenue potential?
What is this ship's direction?
What is the impact if people are considered an investment and business capital? Article in the Slovene language.
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Change doesn't happen in a vacum
Why linear thinking is not sufficient anymore? Article in the Slovene language.
Shifting Into a Customer-Relevant Role
Why is the whole organization's future linked to the CX transition and evolution of marketing organization?
When if not now?
How to influence market success?
Article in the Slovene language
Closing the Gap Between Long-Term Transformation and Short-Term Growth
How to prioritize and manage the short-term growth, while simultaneously making the improvements?
Becoming a Part of Revenue Conversation
How to demonstrate Marketing ROI?
How Can Marketers Meet Their Customers' Needs as the Foundation for Business Growth?
How to boost customers’ willingness and confidence to drive organizational change?
Not Doing Different Things, Doing Things Differently
How do we become more flexible and more adaptable to the rapidly changing environment?
How to prove the value of Marketing to the Enterprise?
Marketing now has the opportunity to seize the central role through understanding, dialogue, collaboration and thereby drive the organization’s broader growth by reimagining customer experience and innovation agenda.
Digital Transformation is a Test of Adaptability and Creativity
Digital transformation helps solve business problems and pushes companies toward desired change...but it puts your agility to the test.
Marketing: A Key Driver in Cross-Functional Collaboration
The past year has taught us that it is more important than ever to re-evaluate collaboration and how it can lead to success.
Transformations are more about the people than they are about the technology
Technology and digitalization are starting to play a major role in our success. Article in the Slovene language.
What your business needs right now and what it needs for the future?
Opportunity with transformation is huge. Article in the Slovene language.
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2020 is not a year
2020 is not approached as a year, it’s four quarters.
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Improving Commercial Performance
How to set your B2B strategy up for success?
Value-Driven Customer Experience
Customers are expecting a simple, seamless, and pleasant experience.
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Marketing in the Driver's Seat During Economic Recovery
Sales and Marketing leaders need to act decisively and take a collaborative approach to stabilize the business.
Crisis as an Opportunity
How to exit stronger than ever?
