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Big bet on marketing

A rapid shift to digital has put even more emphasis on how the work is being done. A stronger e-commerce presence and use of digital channels is crucial, yet marketers also need to rethink how to




  • re-connect with customers through a revised channel-mix and start two-way discussions.

  • manage today’s new wave of data and track consumer preferences, behaviors to enable rapid response to opportunities or threats.

  • efficiently personalize offers and craft trigger-based messages to ever-narrower customer segments.

  • redesign customer journeys to create a seamless experience for customers who may be in a different state of mind when buying either at home, during breaks, for the family, …

  • coordinate a much broader range of experiences from hybrid purchase/check-out options or self-service behaviors.


Marketers need to commit to bold changes in marketing strategy and investments. Systematically monitor trends, recognize indicators, and build agility into the organization for what is to come.


More useful insights how to re-imagine marketing in the next normal