When customers go on a journey of change, from planning to making the purchases to institutionalizing it into how they work - they need...

The customer journey is not something new. Even though lately we are reading about this term like it’s a novelty. It’s not. It starts and...

Every given week seems to provide reminders that, we can’t control the degree of change, uncertainty, and complexity we face. I was...

. The power of the customer's voice through case studies, referrals, and testimonials, .. ideally shared by the customer is very likely...

Leading transformational change means taking the organization beyond its current positioning, performance, and capabilities. It means...

The future of superior customer experience is moving to a data-driven, predictive system to elevate performance. Companies that can...

Modern customers use more than 20 social, messaging, chat, SMS, and email channels and expect you to be present to listen, engage, answer...

There is an immense opportunity for Marketing to increase focus on post-sale revenue. Most marketers are exclusively focused on...

We have moved from systems of record to systems of intelligence, to systems of engagement. Technology has enabled us to digest huge...

Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...

It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...

Marketing is no longer the sole owner of top-of-funnel activity. New privacy regulations and the rise of sales engagement tools are...

Fostering “always-on” development requires engines of change that generate change from within. Management doesn’t have all the answers...

Recognition of ABM benefits is rising. It has been proven to work. When I started using the approach it was one of the few initiatives we...

If we only think about all the changes we have experienced during the last months - not just the global pandemic, but also the economic...

When sales and marketing have agreed on which accounts to target and what to achieve with those individual accounts - now both teams need...

Leading well means having the interest and the commitment to learn and to take the continuous journey of personal development to keep us...

Business as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively...

Omnichannel is becoming the standard in B2B, not the exception. 83% of B2B leaders believe that omnichannel selling provides a more...

Recently I heard someone say “I hate it when people say that the change starts with me. How can we change something if the management is...

B2B customers are expecting trusted advice, relevant to their stage in the decision process, and delivery of a solution that adds value...

Imagine an organization united behind a bold purpose, where everyone is customer-obsessed, where leaders are inspiring and authentic,...

The relationship between marketing and sales is changing. Slowly. In my humble view, the two roles should not just coexist - not when...

The greatest challenge leaders face is managing a successful organization today and simultaneously adapting that organization for the...