Mar 30, 20211 minHow sales can collaborate better to address decision-makers in the buying process?Customers are better informed and more demanding than ever before. Purchase decisions are taken by buying committees comprised of...
Mar 30, 20211 minWhen we show we are human, people will accept us better. While the workplace is becoming increasingly collaborative and virtual, leaders are doing better if they cultivate genuine connections...
Mar 25, 20211 minHow does marketing need to evolve to be able to support deal closing? Todays's buyers have more access to information than ever before and they are likely to be much further along in their buying journey...
Mar 23, 20211 minChange is always possible The time to act is now. In a few years, it could be too late, and you will be trying to catch up. More about the path to true...
Mar 18, 20216 minHow to provide customer value through integrated effort across the customer journey? The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...
Mar 17, 20211 minThe path forward is rarely a straight line. At some point, we need to stop trying to make sense of everything, the situation is changing and will continue to change. Instead, we...
Mar 2, 20211 minDo we care enough?Last week I joined the Easy Reinvention Lab - what a boost of forward-looking perspective 😊. MOST OF US DON’T LIKE CHANGE, but...