Omnichannel is becoming the standard in B2B, not the exception. 83% of B2B leaders believe that omnichannel selling provides a more effective way to prospect and secure new business than the traditional, “face-to-face only” approach.
Being relevant, customized, and as responsive as possible makes all the difference. Organizations that are embracing this shift are this way enabling integrated interactions throughout the entire customer buying journey. Where digital experiences are driven by the need to empower customers to do what they want to do, when and where they want to do it.
It is an ongoing and orchestrated process when both Sales and Marketing must look at the same data and proactively share insights about each account and engagement tactic while turning the learnings into new growth opportunities Sharing useful insights and learning that the approach is not just simply a trend but an important element for B2B sales going forward.
You can follow up on more significant survey results in the McKinsey article.