When customers go on a journey of change, from planning to making the purchases to institutionalizing it into how they work - they need to be reassured they are making the right decision, at every step of their journey. Influencing customers’ decision confidence this way means we are building a bridge from the status quo to change, helping customers feel empowered to overcome challenges, and reinforcing their beliefs, their logic, their process, and their decision. Customers assign a huge value to feel more confident and they repay the confidence with incremental business.
How can we better meet the emerging needs of our customers and boost their confidence as the foundation for business growth? You are welcome to continue reading the article.