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Sales and marketing alignment is really about the customer
Everyone seems to agree that alignment is essential to influence a team's impact and reach a unified approach to business growth. Then...
Sep 6, 20223 min read


Vision to reality
I often get asked How do I help companies increase the impact? How do I help bring their vision to life? Well, each company is unique -...
Aug 24, 20222 min read


What is your take on the resistance?
For as long as I can remember I have always been part of the change- whether we call it transformation, evolution, or simply building on...
Jun 29, 20221 min read


The significant difference
In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...
Jun 22, 20221 min read


The world has changed
I heard a saying recently: “ Nobody cares how it works as long as it works.” Well, the world has changed. T rust and inspire the people...
Jun 15, 20221 min read


Gaining the necessary business agility
We are living through increasingly rapid, unpredictable, and unprecedented change. Yet, across industries, many companies have remained...
May 19, 20221 min read


Growth - one of the absolute and top priorities for marketing departments
We’re living in a time when CMOs must walk the talk, be active and follow through with stated priorities, especially when the...
May 10, 20223 min read


What is this ship's direction?
V zadnjih dveh letih se je moč odločanja precej skoncentrirala v vodstvu podjetja, ko večino odločitev sprejema direktor. Pa naj bodo te...
May 4, 20223 min read


There are no shortcuts to success
While we are locally still discussing why it’s necessary to become more adaptable and more flexible, we are in more mature markets...
Apr 22, 20221 min read


Chasing the elusive upward growth curve
Growth, revenue, and new customer numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...
Feb 23, 20222 min read


It’s in our interest and it’s happening now
The critical part of digital transformation is “transformation” – a process, a mindset, a culture, an ambition to provide customer value...
Feb 2, 20221 min read


Innovation is central to the growth
Marketing organizations face a new reality, with a greater need to adapt workplace practices, respond to changing customer needs, and...
Jan 19, 20221 min read


It takes ongoing learning and listening
Contemporary leadership takes ongoing learning and listening, asking the right questions to motivate and innovate, so we can all benefit...
Jan 13, 20221 min read


It seems life is not meant to be comfortable😅
Some say I am moving mountains while I would argue I am making small steps. I have learned a long time ago that for things to change, you...
Dec 9, 20212 min read


Great experience doesn’t just drive engagement—It Drives Revenue
So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...
Dec 1, 20211 min read


Digital is here and it's real
Have you also noticed how many conferences and keynotes begin along the lines “….Unfortunately, we can’t meet in person, but due to the...
Nov 23, 20211 min read


Customers are in charge
This notion demands not just new marketing ideas but rather a whole new idea of marketing. It requires an evolution in what we do, how we...
Oct 21, 20211 min read


Top 3 misconceptions about digital transformations
Digital transformations have been my reality since 2008. Starting in a global enterprise environment, company-wide transformations,...
Oct 13, 20211 min read


At the crossroads between patience and frustration
I am sure many still remember the days of our childhood when everything seemed to be in a natural order of progress, when certain...
Oct 6, 20211 min read


Successful business transformations are rare
Asking powerful and inspiring questions can put you on the path to solving complex problems and helps you connect with others. Doing so...
Sep 2, 20211 min read
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