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The only way to lead is to delegate power
When I started my career I was taught “to hurry and gain the experience and prove my worth.” I was working for corporations and the idea...
Aug 22, 20231 min read


Getting the win, no matter how small that win is
You can’t get 100% of what you want but imagine getting 10% of it. Truly changing is really tough. There is a lot of innovation going on...
Jul 5, 20231 min read


It starts with me!
We are powerful beyond measure. We can change everything, yet responsibility and change start with us. We can’t change others, but we can...
Jun 20, 20231 min read


Our best, authentic selves
Chasing growth and looking to outperform in this time of disruption means we need to go beyond managing for small gains and become...
Jun 1, 20231 min read


This is a people-to-people world
Customers are not interested in broad messaging, broad content, or broad value propositions. They are interested in a specific topic,...
May 30, 20231 min read


Focusing on customers instead of leads
Successful companies have stopped doing mkt to fill the funnel, targeting the broad market segment. It’s not about volume anymore, it’s...
May 22, 20231 min read


Cracking the code: The simple yet challenging path to customer success
Many companies have come to realize that focusing solely on acquiring new customers is not enough to grow their business. Making that...
May 9, 20232 min read


Unlocking Growth: The Power of Sales-Marketing Collaboration
In today's dynamic business landscape, meeting growth goals requires more than just the efforts of a single department. As CMOs and...
Apr 16, 20232 min read


Want to grow your business and increase your impact?
Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business? Well,...
Apr 6, 20231 min read


It’s simple but challenging
Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential...
Mar 28, 20231 min read


We needed time to recognize
... that our development depends on our attitude toward change. During the last three years every couple of months, and sometimes every...
Mar 22, 20231 min read


Delight your customers when it counts
Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of...
Mar 16, 20231 min read


Innovating for Success: Transitioning from Transaction to Value in the IT and Tech Industry
With the continued focus on growth and performance, it is becoming clear that how we used to do things is not working anymore. Many...
Mar 14, 20232 min read


A New Perspective on the Future of B2B Sales
Buyers today are more technical and digital, and they are spending more time on their devices. And they want to engage on their own time....
Mar 7, 20231 min read


Mastering Customer Relationships: The Path to Business Growth
In today’s competitive business landscape, customer relationships are more important than ever. Building strong, lasting connections with...
Feb 27, 20232 min read


Today, it's not about either/or.
Marketers need to be both strategic and operational. Market structures, competitors, customers, channels, prices, value propositions, and...
Feb 16, 20231 min read


It’s about getting closer to the customer
Early in my career, I have been advised that it's a sales job to teach customers how to buy. A lot has changed since then, and recent...
Jan 31, 20233 min read


Switch ON
First-hand experience of how successful leaders are responding to the changing environment. influencing their organizations’ development...
Jan 27, 20231 min read


Where does resilience come from🤔
If your business has survived or even thrived during the last three years, you might think that you’re set for whatever comes next. But...
Jan 24, 20231 min read


There's a need for innovation
The world is changing fast, and Innovation is a must. It’s come to the moment whether you want to thrive or to survive. You don’t need to...
Jan 18, 20231 min read


Resolutions
I have thought a lot about this and have realized that resilience and humility work hand in hand. Humility helps you to recognize that...
Jan 11, 20231 min read


Entering a new era
Our world is reshaping. It’s truly incredible to see how far we have come. We are seeing progress that goes beyond just another business...
Dec 14, 20221 min read


Transformation is a way of doing business
Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...
Nov 30, 20221 min read


Customer relevance at the center of the future business
It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...
Nov 15, 20224 min read
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