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Apr 6, 20231 min read
Want to grow your business and increase your impact?
Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business? Well,...


Mar 28, 20231 min read
It’s simple but challenging
Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential...


Mar 22, 20231 min read
We needed time to recognize
... that our development depends on our attitude toward change. During the last three years every couple of months, and sometimes every...


Mar 16, 20231 min read
Delight your customers when it counts
Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of...


Mar 14, 20232 min read
Innovating for Success: Transitioning from Transaction to Value in the IT and Tech Industry
With the continued focus on growth and performance, it is becoming clear that how we used to do things is not working anymore. Many...


Mar 7, 20231 min read
A New Perspective on the Future of B2B Sales
Buyers today are more technical and digital, and they are spending more time on their devices. And they want to engage on their own time....


Feb 27, 20232 min read
Mastering Customer Relationships: The Path to Business Growth
In today’s competitive business landscape, customer relationships are more important than ever. Building strong, lasting connections with...


Feb 16, 20231 min read
Today, it's not about either/or.
Marketers need to be both strategic and operational. Market structures, competitors, customers, channels, prices, value propositions, and...


Jan 31, 20233 min read
It’s about getting closer to the customer
Early in my career, I have been advised that it's a sales job to teach customers how to buy. A lot has changed since then, and recent...


Jan 27, 20231 min read
Switch ON
First-hand experience of how successful leaders are responding to the changing environment. influencing their organizations’ development...


Jan 24, 20231 min read
Where does resilience come from🤔
If your business has survived or even thrived during the last three years, you might think that you’re set for whatever comes next. But...


Jan 18, 20231 min read
There's a need for innovation
The world is changing fast, and Innovation is a must. It’s come to the moment whether you want to thrive or to survive. You don’t need to...


Jan 11, 20231 min read
Resolutions
I have thought a lot about this and have realized that resilience and humility work hand in hand. Humility helps you to recognize that...


Dec 14, 20221 min read
Entering a new era
Our world is reshaping. It’s truly incredible to see how far we have come. We are seeing progress that goes beyond just another business...


Nov 30, 20221 min read
Transformation is a way of doing business
Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...


Nov 15, 20224 min read
Customer relevance at the center of the future business
It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...


Oct 26, 20221 min read
Understanding the customer journey
Helping today’s B2B buyers buy isn’t a sales or a marketing challenge, nearly so much as an Information challenge. According to Gartner,...


Oct 19, 20222 min read
The strategic importance of digital commerce continues to grow
It was a priority even a couple of years ago, but recent shifts in customer purchase behaviors have dramatically accelerated the...


Oct 4, 20221 min read
No one wants to do business with a company that treats you poorly
Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...


Sep 27, 20224 min read
Linking marketing objectives to business value
Recently I came across an interesting podcast that was describing how the company decided to cut the funding for the most successful and...


Sep 21, 20221 min read
Walking the talk
There is one thing to say things or put them on paper, but what you actually DO makes all the difference. In reality - very often we come...


Sep 20, 20221 min read
It’s impossible to manage innovation centrally
Innovation and digitalization are happening in parallel. People across organizations are becoming both innovators and discoverers of...


Sep 14, 20221 min read
The marketing world continues to evolve
There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact...


Sep 6, 20223 min read
Sales and marketing alignment is really about the customer
Everyone seems to agree that alignment is essential to influence a team's impact and reach a unified approach to business growth. Then...
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