Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of this activity operates under the banner of customer experience or CX, as we call it. CMOs are thus required to lead the charge and this often extends to influencing beyond the marketing function.
To meet growth expectations now is the time for CMOs to strengthen their evolving role,
💥by becoming personally relevant to the context of the customer
💥 through the provision of customer value, when and where they need it,
💥 surprising them and delighting them when it counts