top of page
Search

It’s simple but challenging

Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential that comes from building customer relationships.


It’s a process of:


⏩ Different teams working together across the organization - sales, marketing customer success, product teams – all becoming part of an extended customer team.

⏩ Partnering and aligning the marketing organization to sales and business go-to-market.

⏩ Doing the homework – insights are key. By listening to customers and learning from them, marketing needs to know as much about the customer as the sales team does to be recognized as a valued partner.

⏩ Ensuring that there is value in those customer interactions and that those are tailored to the person “on the other side of the table”.



the potential from building customer relationship

Comentarios


bottom of page