The new CMO mandate - Driving measurable revenue growth

Dear CMOs, CROs, and Managing directors.

Driving measurable revenue growth is the new CMO mandate.

Well, this ambition is not new, but surely more critical today.

Sharing with you access to articles I wrote a while ago. Guidance derives from first-hand experience of how modern marketing can elevate the impact and generate customer value, better contribute to business performance, and drive its success. Based on your specific challenges, I am reopening the discussion to learn from your experience.

Today’s delivery of marketing is ultimately the revenue

Chasing the elusive upward growth curve

Growth - one of the absolute and top priorities for marketing departments

When Marketing and Sales Teams Drive Towards the Same Goals, ROI Dramatically Improves

A clear, transparent, and persuasive view of how marketing creates value

Sales and marketing alignment is really about the customer

Becoming a Part of Revenue Conversation

Need help in making it work? Want to Unlock Your Growth and Turn Your Marketing into a High-ROI Revenue Engine? 👉 let me know