Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business?
Well, have you ever heard of an Account-Based Strategy?
Since I started to introduce the approach a decade ago, I have learned it’s more about business strategic direction and engagement with customers than it is about marketing. To keep up with the development I stumbled upon this incredible podcast from Momentum ITSMA that shares the experience provides insights, and corroborates my learnings in Enterprise and SMB segment.
1️⃣ Account-Based Strategy - deriving from ABM - is not just about targeting the right accounts; it's about focusing on their needs, and their pain points, and delivering a personalized experience that resonates with them. It's about building long-lasting relationships that drive growth and revenue. It’s a way of working and collaborating. It’s a mindset, not just a strategy.
So, for the next few weeks, I will be sharing with you the key takeaways from my experience about how you can increase your impact and customer value. Press follow Drop of Milk and join the community to receive regular updates. Let's dive deeper into the world of ABS and discover how it can help transform your business.