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Oct 2, 20240 min read


Harmonizing growth strategies: empowering CMOs for profitable growth in the next wave
Achieving profitable growth today requires a strategic blend of technology integration, redefining marketing's significance, and most...
May 8, 20242 min read


Empowering marketing teams with AI integration: riding the wave of transformation
In the dynamic landscape of marketing, where economic uncertainties loom large, and businesses face constant evolution, the role of Chief...
Apr 24, 20242 min read


Embrace the journey and ignite your business
Are you ready to shatter your preconceived notions about scaling your business? Prepare to embark on a journey of profound transformation...
Jan 30, 20242 min read


Navigating Change: From Challenge to Opportunity
Hey Visionary Leaders, Change is not just a process; it's a way of life. There's no choice about whether to change or not; the real...
Jan 17, 20241 min read


Leading Through Change
The world is picking up speed, and changes unfolding before our very eyes. Even industries that once seemed eternal are undergoing a...
Jan 9, 20241 min read


Navigating the Unknown: Embracing Strategy in Real Life
"Predictions are difficult, especially about the future"? Yogi Berra nailed it! Running a business means dealing with stuff beyond our...
Dec 14, 20231 min read


ESG: The Tipping Point in Supplier Selection
Attention CMOs, CROs, and CEOs! The landscape of provider selection is rapidly evolving, and ESG considerations have become an essential...
Nov 30, 20231 min read


The right time is now
We can’t manage the complexity, the speed, and the growing customer expectations without the support of technology. Ultimately it’s about...
Nov 23, 20231 min read


Unlock your business's full potential
Are you a Leader, CEO, or Managing director looking to reinvent and evolve your business? According to the PwC Global CEO study, 57% of...
Sep 20, 20231 min read


Getting the win, no matter how small that win is
You can’t get 100% of what you want but imagine getting 10% of it. Truly changing is really tough. There is a lot of innovation going on...
Jul 5, 20231 min read


Innovating for Success: Transitioning from Transaction to Value in the IT and Tech Industry
With the continued focus on growth and performance, it is becoming clear that how we used to do things is not working anymore. Many...
Mar 14, 20232 min read


A New Perspective on the Future of B2B Sales
Buyers today are more technical and digital, and they are spending more time on their devices. And they want to engage on their own time....
Mar 7, 20231 min read


Today, it's not about either/or.
Marketers need to be both strategic and operational. Market structures, competitors, customers, channels, prices, value propositions, and...
Feb 16, 20231 min read


Switch ON
First-hand experience of how successful leaders are responding to the changing environment. influencing their organizations’ development...
Jan 27, 20231 min read


Where does resilience come from🤔
If your business has survived or even thrived during the last three years, you might think that you’re set for whatever comes next. But...
Jan 24, 20231 min read


There's a need for innovation
The world is changing fast, and Innovation is a must. It’s come to the moment whether you want to thrive or to survive. You don’t need to...
Jan 18, 20231 min read


Transformation is a way of doing business
Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...
Nov 30, 20221 min read


What is your take on the resistance?
For as long as I can remember I have always been part of the change- whether we call it transformation, evolution, or simply building on...
Jun 29, 20221 min read


We are at the crossroads between the potential and the opportunity
We have now spent months adapting to change and delivering new solutions at speed, yet it feels like it’s never been more important to...
Jun 8, 20221 min read
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