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Resolutions
I have thought a lot about this and have realized that resilience and humility work hand in hand. Humility helps you to recognize that...
Jan 11, 20231 min read


Entering a new era
Our world is reshaping. It’s truly incredible to see how far we have come. We are seeing progress that goes beyond just another business...
Dec 14, 20221 min read


Transformation is a way of doing business
Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...
Nov 30, 20221 min read


Customer relevance at the center of the future business
It’s probably the most complex and demanding time of the last decade - when we went from pandemic to political unrest to climate change...
Nov 15, 20224 min read


Understanding the customer journey
Helping today’s B2B buyers buy isn’t a sales or a marketing challenge, nearly so much as an Information challenge. According to Gartner,...
Oct 26, 20221 min read


The strategic importance of digital commerce continues to grow
It was a priority even a couple of years ago, but recent shifts in customer purchase behaviors have dramatically accelerated the...
Oct 19, 20222 min read


No one wants to do business with a company that treats you poorly
Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...
Oct 4, 20221 min read


Linking marketing objectives to business value
Recently I came across an interesting podcast that was describing how the company decided to cut the funding for the most successful and...
Sep 27, 20224 min read


Walking the talk
There is one thing to say things or put them on paper, but what you actually DO makes all the difference. In reality - very often we come...
Sep 21, 20221 min read


It’s impossible to manage innovation centrally
Innovation and digitalization are happening in parallel. People across organizations are becoming both innovators and discoverers of...
Sep 20, 20221 min read


The marketing world continues to evolve
There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact...
Sep 14, 20221 min read


Sales and marketing alignment is really about the customer
Everyone seems to agree that alignment is essential to influence a team's impact and reach a unified approach to business growth. Then...
Sep 6, 20223 min read


Vision to reality
I often get asked How do I help companies increase the impact? How do I help bring their vision to life? Well, each company is unique -...
Aug 24, 20222 min read


Transformation
- a path of ongoing development and learning to reach our potential. We have moved from the tactical angle of how improvements are...
Jul 7, 20221 min read


What is your take on the resistance?
For as long as I can remember I have always been part of the change- whether we call it transformation, evolution, or simply building on...
Jun 29, 20221 min read


The significant difference
In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...
Jun 22, 20221 min read


The world has changed
I heard a saying recently: “ Nobody cares how it works as long as it works.” Well, the world has changed. T rust and inspire the people...
Jun 15, 20221 min read


We are at the crossroads between the potential and the opportunity
We have now spent months adapting to change and delivering new solutions at speed, yet it feels like it’s never been more important to...
Jun 8, 20221 min read


Gaining the necessary business agility
We are living through increasingly rapid, unpredictable, and unprecedented change. Yet, across industries, many companies have remained...
May 19, 20221 min read


Growth - one of the absolute and top priorities for marketing departments
We’re living in a time when CMOs must walk the talk, be active and follow through with stated priorities, especially when the...
May 10, 20223 min read


What is this ship's direction?
V zadnjih dveh letih se je moč odločanja precej skoncentrirala v vodstvu podjetja, ko večino odločitev sprejema direktor. Pa naj bodo te...
May 4, 20223 min read


Chasing that elusive growth curve
The world is never going back to 2019, and the ways we live, work, play, and learn will only continue to change. The way forward is to...
Apr 26, 20222 min read


There are no shortcuts to success
While we are locally still discussing why it’s necessary to become more adaptable and more flexible, we are in more mature markets...
Apr 22, 20221 min read


Proving marketing contribution to business performance
Management is increasingly looking toward marketing to drive top-line growth. Great news for building credibility, yet a challenge for a...
Mar 30, 20224 min read
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