There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact comes in the context where digital, collaboration and constant learning play a critical role.
The value curve is constantly changing, and customers have the power.
What do I mean by that? Digital is becoming a glue, a fixture between different systems, and different tools, supporting our operations and efforts. It brings together connectivity across the organization, transparency, and understanding of what adds value and what does not; it builds resiliency and adaptability by bringing everybody working together.
Digital transformation is The growth engine for every company. It builds the moments of “wow” and experiences that really matter to our customers. It drives value and keeps us alive and nimble while we create great new opportunities, and experiences that count.