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Not going back but going forward
Every given week seems to provide reminders that, we can’t control the degree of change, uncertainty, and complexity we face. I was...
Jul 1, 20211 min read
Marketing for the sake of business outcomes
We have moved from systems of record to systems of intelligence, to systems of engagement. Technology has enabled us to digest huge...
Jun 2, 20211 min read
The game has changed
It’s not about you, your products, your company. The game has changed - it is about them, your customers. The biggest changes marketing...
May 26, 20211 min read
Not Doing Different Things, Doing Things Differently
If we only think about all the changes we have experienced during the last months - not just the global pandemic, but also the economic...
May 10, 20213 min read
How to provide customer value through integrated effort across the customer journey?
The nature of B2B sales and marketing is evolving fast. Many decisions these days are focused on getting the highest return from spend,...
Mar 18, 20216 min read
Laying the foundations for future growth.
According to The State of the CIO report, 40% of all technology spend goes to digital transformations. Gartner estimates that 91% of...
Jan 27, 20216 min read
Modern customers have become spoiled to instant gratification.
They want personalized messaging, next-day delivery, and tailored offers, and they want it all in real time. If you are looking for ROI...
Dec 10, 20201 min read
The unpredictable gift-buying season
Black Friday usually marks the start of a gift-buying season. It’s a make-or-break period for many businesses and 2020 will be no...
Dec 1, 20201 min read
Modern marketer - a customer experience and growth-driving champion
The purpose of data and analytics is not data collection itself, but rather gaining insight into the accuracy of business decisions and...
Nov 24, 20201 min read
Experimentation on the go
Half of the time it seems we are running on adrenaline, and that is not sustainable. Recent months have challenged also some of the...
Nov 11, 20201 min read
Standards have changed and will continue to change
Consumers are moving seamlessly between online and brick-and-mortar stores and the way they engage with brands is shifting fast....
Oct 28, 20201 min read
What does it mean to think like a modern marketer?
To drive growth, marketing leaders need to become unifiers and work collaboratively with diverse areas of the company, from sales and...
Sep 28, 20201 min read
Sometimes things need to break to enable reset
There are times when we are in a driver seat but sometimes things just happen to us. And if our environment changes, we need to adapt to...
Sep 2, 20201 min read
Future is getting closer
The environment is highly fluid and highly charged. Not to miss the new opportunities businesses need to retain a holistic read of the...
Jun 30, 20201 min read
Improving commercial performance through integrated sales and marketing efforts
The nature of B2B sales and marketing is changing fast. Many decisions are made these days to stabilize the businesses and get the...
Jun 17, 20206 min read
Getting more bang for the buck
Most of the companies are expecting a decrease in their operating income. To secure the financial integrity and ensure enough cash flow...
Jun 1, 20201 min read
Have you ever considered how to better leverage meeting occasion to influence impact?
Sharing useful tips on how to prioritize the discussions, keep the team engagement high, influence motivation, keep the conversation...
Mar 25, 20201 min read
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