I think we need to go beyond considering marketing, as a lead generation engine, and rather use the opportunity to create customer experiences at scale
✅ by reinforcing customer belief
✅ and strengthening their confidence that they are on the right path.
This process adds value and reassures customers that they are making the right decision for them.
✅ And then help them make it work.
So, I was happy to come across a Gartner research strengthening the importance of this approach going forward.
Well, making it work is another story. I wrote about this a while ago (and it seems I was ahead of time 😅) Want to boost your customer willingness and confidence to drive organizational change? 👉 here.
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