Should leaders embrace imperfections?
In this fast-paced world, strategy needs to be more dynamic. McKinsey calls this approach "stractis." Because it’s not just about...
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- Aug 13
- 1 min
Navigating change: The explorer's approach
The workplace is a collaborative expedition, and you, my fellow leader, are an explorer navigating uncharted territories alongside your...
- Aug 13
- 2 min
From "Yes, but" to "Yes, because"
Leaders and Managers, have you ever found yourselves caught in the "yes, but" syndrome? It's a common trap, hindering progress in your...
- Aug 13
- 2 min
Embrace the change - Lead the game
Ever wondered about the difference between leaders who merely 'play the game' and those who are actively 'changing the game'? It all...
- Jun 12
- 2 min
Why prioritizing best-in-class customer experiences is crucial for business success
In today's competitive business landscape, providing exceptional customer experiences (CX) is no longer just a "nice to have" for...
- May 22
- 2 min
Unlocking the potential in an ever-changing landscape
Progressive CMOs are rewriting the rules, breaking free from the 'cycle of more'! As we navigate this transitioning period we are faced...
- May 8
- 2 min
Harmonizing growth strategies: empowering CMOs for profitable growth in the next wave
Achieving profitable growth today requires a strategic blend of technology integration, redefining marketing's significance, and most...
- May 2
- 2 min
Redefining marketing's significance: a beacon for CMOs in a dynamic landscape
In the dynamic landscape of today's business world, the role of Chief Marketing Officers (CMOs) has never been more critical. Economic...
- Apr 24
- 2 min
Empowering marketing teams with AI integration: riding the wave of transformation
In the dynamic landscape of marketing, where economic uncertainties loom large, and businesses face constant evolution, the role of Chief...
- Apr 17
- 2 min
A blueprint for shaping marketing's future impact and driving profitable growth
In the dynamic marketing landscape, 2024 presents challenges and opportunities that demand a strategic recalibration. As CMOs, our role...
- Feb 27
- 1 min
Redefining the CMO role
Calling all modern marketing leaders and CMOs! Are you feeling the weight of expectations in today's dynamic marketing landscape? You're...
- Feb 27
- 1 min
When evolving for tomorrow …Â
I think we need to go beyond considering marketing, as a lead generation engine, and rather use the opportunity to create customer...
- Feb 27
- 2 min
Want to unlock the power of the CMO-CFO partnership?
Have you ever wondered why only 22% of CMO-CFO partnerships are truly collaborative? It's a statistic that caught my attention, prompting...
- Feb 27
- 2 min
Driving results: tools, techniques, and strategies for marketers in a changing landscape
In the face of economic uncertainty, inflation, and supply chain constraints, the pressure is on CMOs to lead the way to growth. Boards...
- Feb 19
- 2 min
Winning and retaining customers - the 4 pillars for success
In today's rapidly changing business landscape, four key pillars are crucial for winning and retaining customers: agility, technology,...
- Jan 30
- 2 min
Navigating Beyond Complacenc
Leadership is an ongoing journey, and sustaining momentum and high performance is the secret sauce. Here's a blueprint for steering clear...
- Jan 30
- 2 min
Embrace the journey and ignite your business
Are you ready to shatter your preconceived notions about scaling your business? Prepare to embark on a journey of profound transformation...
- Jan 20
- 1 min
Resilient leadership is critical for long-term success
In times of uncertainty, resilient leadership is crucial for steering businesses toward long-term prosperity. Based on what we are...
- Jan 17
- 1 min
Navigating Change: From Challenge to Opportunity
Hey Visionary Leaders, Change is not just a process; it's a way of life. There's no choice about whether to change or not; the real...
- Jan 9
- 1 min
Leading Through Change
The world is picking up speed, and changes unfolding before our very eyes. Even industries that once seemed eternal are undergoing a...
- Dec 14, 2023
- 1 min
Navigating the Unknown: Embracing Strategy in Real Life
"Predictions are difficult, especially about the future"? Yogi Berra nailed it! Running a business means dealing with stuff beyond our...
- Nov 30, 2023
- 1 min
ESG: The Tipping Point in Supplier Selection
Attention CMOs, CROs, and CEOs! The landscape of provider selection is rapidly evolving, and ESG considerations have become an essential...
- Nov 23, 2023
- 1 min
The right time is now
We can’t manage the complexity, the speed, and the growing customer expectations without the support of technology. Ultimately it’s about...
- Nov 14, 2023
- 1 min
Embracing Business Transformation: A People-Centric Approach
At the heart of business transformation lies pure change – a metamorphosis of both people and organizations, fueled by innovative ideas...
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