Linking marketing objectives to business value
Recently I came across an interesting podcast that was describing how the company decided to cut the funding for the most successful and...
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- Sep 21
- 1 min
Walking the talk
There is one thing to say things or put them on paper, but what you actually DO makes all the difference. In reality - very often we come...
- Sep 20
- 1 min
It’s impossible to manage innovation centrally
Innovation and digitalization are happening in parallel. People across organizations are becoming both innovators and discoverers of...
- Sep 14
- 1 min
The marketing world continues to evolve
There is a constant shift between how it's changing and what we can do about it. During the last decade, I learned that marketing impact...
- Sep 6
- 3 min
Sales and marketing alignment is really about the customer
Everyone seems to agree that alignment is essential to influence a team's impact and reach a unified approach to business growth. Then...
- Aug 24
- 2 min
Vision to reality
I often get asked How do I help companies increase the impact? How do I help bring their vision to life? Well, each company is unique -...
- Jul 7
- 1 min
Transformation
- a path of ongoing development and learning to reach our potential. We have moved from the tactical angle of how improvements are...
- Jun 29
- 1 min
What is your take on the resistance?
For as long as I can remember I have always been part of the change- whether we call it transformation, evolution, or simply building on...
- Jun 22
- 1 min
The significant difference
In the local language, we don’t differentiate between EFFICIENCY and EFFECTIVENESS, yet the variance and aim between the two are...
- Jun 15
- 1 min
The world has changed
I heard a saying recently: “ Nobody cares how it works as long as it works.” Well, the world has changed. T rust and inspire the people...
- Jun 8
- 1 min
We are at the crossroads between the potential and the opportunity
We have now spent months adapting to change and delivering new solutions at speed, yet it feels like it’s never been more important to...
- May 19
- 1 min
Gaining the necessary business agility
We are living through increasingly rapid, unpredictable, and unprecedented change. Yet, across industries, many companies have remained...
- May 10
- 3 min
Growth - one of the absolute and top priorities for marketing departments
We’re living in a time when CMOs must walk the talk, be active and follow through with stated priorities, especially when the...
- May 5
- 3 min
What is this ship's direction?
The article is in the Slovene language. V zadnjih dveh letih se je moč odločanja precej skoncentrirala v vodstvu podjetja, ko večino...
- Apr 26
- 2 min
Chasing that elusive growth curve
The world is never going back to 2019, and the ways we live, work, play, and learn will only continue to change. The way forward is to...
- Apr 22
- 1 min
There are no shortcuts to success
While we are locally still discussing why it’s necessary to become more adaptable and more flexible, we are in more mature markets...
- Mar 30
- 4 min
Proving marketing contribution to business performance
Management is increasingly looking toward marketing to drive top-line growth. Great news for building credibility, yet a challenge for a...
- Feb 23
- 2 min
Chasing the elusive upward growth curve
Growth, revenue, and new customers numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...
- Feb 10
- 2 min
Today’s delivery of marketing is ultimately the revenue
There has been a lot going on recently in the marketing arena. With such an immense shift to digital, marketers needed to re-think,...
- Feb 2
- 1 min
It’s in our interest and it’s happening now
The critical part of digital transformation is “transformation” – a process, a mindset, a culture, an ambition to provide customer value...
- Jan 27
- 4 min
A clear, transparent, and persuasive view of how marketing creates value
Recently I came across an interesting podcast that was describing how the company decided to cut the funding for the most successful and...
- Jan 19
- 1 min
Innovation is central to the growth
Marketing organizations face a new reality, with a greater need to adapt workplace practices, respond to changing customer needs, and...
- Jan 13
- 1 min
It takes ongoing learning and listening
Contemporary leadership takes ongoing learning and listening, asking the right questions to motivate and innovate, so we can all benefit...
- Dec 9, 2021
- 2 min
It seems life is not meant to be comfortable😅
Some say I am moving mountains while I would argue I am making small steps. I have learned a long time ago that for things to change, you...