In an era defined by constant change, adaptability is no longer a mere skill—it’s a strategic framework. The most visionary organizations and leaders don’t just react to change; they build systems that foster continuous reinvention, enabling them to navigate uncertainty with confidence and agility. Reinvention is not a one-time initiative. It is a strategic, ongoing commitment to innovation that aligns with the long-term vision of the organization. It is about creating a cult

For years, many organisations have succeeded by refining what already works—tightening processes, improving efficiency, squeezing out incremental gains. But the environment we operate in today moves faster than optimisation alone can handle. What’s required now is the courage to rethink, not just refine. To question assumptions, redesign systems, and create space for entirely new ways of working. The leaders who thrive next aren’t the ones who perfect yesterday—they’re the on

We’re witnessing one of the most significant shifts in how businesses operate and how customers make decisions. It’s not theoretical anymore, and it’s not “coming someday.” It’s already reshaping customer expectations, buying behavior, and the pace at which organizations need to adapt. In B2B, these shifts often appear more quietly than in consumer markets-but make no mistake, they arrive with just as much impact. And if anything, the stakes are higher. B2B buyers bring their

The role of the Chief Marketing Officer is exhilarating—a front-row seat to the future of our business. Yet, it is also one of constant pressure. We stand on the front lines of growth, tasked with translating investment into demonstrable, sustainable impact. For the modern CMO, our mandate is clear: Growth is the only metric that matters. This pursuit of growth is currently defined by three critical frontiers: achieving true C-suite alignment, mastering the velocity of AI, an

As Chief Marketing Officer, I’ve lived through the evolution of marketing technology (martech) — from hopeful pilots and expensive tool stacks to the promising dawn of AI-powered marketing transformation. The opportunity is now. And the mandate is clear: Marketing must stop being viewed as a cost center, and become a growth engine. Why this matters now Over the past decade, organizations have invested billions in martech, expecting automation, personalization, and better cust

In today’s volatile business climate, the language of strategic tension is everywhere: “We must perform for today while transforming for tomorrow”. It’s an appealing narrative — but one that often collapses under scrutiny. The actual dilemma facing the C-Suite is sharper, more operationally disruptive, and far more consequential than the phrase suggests: “How do we simultaneously exploit what we know while exploring what we don’t — without compromising either?” This is not se

Growth isn’t just about chasing the next big opportunity. True transformative growth  is rooted in something much deeper: a strong...

What comes to your mind when you hear about Nokia (as a phone manufacturer), Kodak, BlackBerry, Saab, Lehman Brothers, MySpace, etc ......

In today's rapidly changing business landscape, companies face mounting pressures from various global factors, including fluctuating...

It's quite simple. It’s not about the product; it’s about the conversation. When I’m approached as a customer, I’m not looking for a...

We all understand the importance of revenue growth and the challenges that come with it.  Account-based marketing has been a hot topic,...

During a recent trip, the smell of freshly baked bread at breakfast caught my attention. But watching everyone touch the bread with bare...

This time of year, it’s easy to look back and see the past through rose-colored glasses. But let’s be real—life isn’t perfect. It never...

Different rules of the game 🤔 .. again? 😲   ▶ Empower people to make decisions. ▶ Use technology to create value. ▶ Update leadership...

In the ever-evolving landscape of B2B marketing, the spotlight on Account-Based Marketing (ABM) has never been brighter. As we make...

Working closely with customers these days has really opened my eyes to how much the B2B landscape is changing. There are a couple of...

In my conversations with customers lately, I’m realizing that B2B sales are evolving fast. It’s no longer just about making a sale—it’s...

In times of uncertainty, resilient leadership is crucial for steering businesses toward long-term prosperity. Based on what I’m...

In today's business landscape, organizations are witnessing a fundamental change in the sales and marketing model. The shift is driven by...

There are some patterns I have been noticing talking with customers that are really shifting the way I think about the sales process. Two...

In this fast-paced world, strategy needs to be more dynamic. McKinsey  calls this approach  "stractis." Because it’s not just about...

The workplace is a collaborative expedition, and you, my fellow leader, are an explorer navigating uncharted territories alongside your...