Our best, authentic selves
Chasing growth and looking to outperform in this time of disruption means we need to go beyond managing for small gains and become...
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- 5 days ago
- 1 min
This is a people-to-people world
Customers are not interested in broad messaging, broad content, or broad value propositions. They are interested in a specific topic,...
- May 22
- 1 min
Focusing on customers instead of leads
Successful companies have stopped doing mkt to fill the funnel, targeting the broad market segment. It’s not about volume anymore, it’s...
- May 9
- 2 min
Cracking the Code: The Simple Yet Challenging Path to Customer Success
Many companies have come to realize that focusing solely on acquiring new customers is not enough to grow their business. Making that...
- Apr 16
- 2 min
Unlocking Growth: The Power of Sales-Marketing Collaboration
In today's dynamic business landscape, meeting growth goals requires more than just the efforts of a single department. As CMOs and...
- Apr 6
- 1 min
Want to grow your business and increase your impact?
Working with B2B companies I frequently receive questions like - how can we increase the impact or How can we grow our business? Well,...
- Mar 28
- 1 min
It’s simple but challenging
Companies still miss the target by thinking of it as only about reaching short-term revenue objectives. They underestimate the potential...
- Mar 22
- 1 min
We needed time to recognize
... that our development depends on our attitude toward change. During the last three years every couple of months, and sometimes every...
- Mar 16
- 1 min
Delight your customers when it counts
Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer driven. Much of...
- Mar 14
- 2 min
Innovating for Success: Transitioning from Transaction to Value in the IT and Tech Industry
With the continued focus on growth and performance, it is becoming clear that how we used to do things is not working anymore. Many...
- Mar 7
- 1 min
A New Perspective on the Future of B2B Sales
Buyers today are more technical and digital, and they are spending more time on their devices. And they want to engage on their own time....
- Feb 27
- 2 min
Mastering Customer Relationships: The Path to Business Growth
In today’s competitive business landscape, customer relationships are more important than ever. Building strong, lasting connections with...
- Feb 16
- 1 min
Today, it's not about either/or.
Marketers need to be both strategic and operational. Market structures, competitors, customers, channels, prices, value propositions, and...
- Jan 31
- 3 min
It’s about getting closer to the customer
Early in my career, I have been advised that it's a sales job to teach customers how to buy. A lot has changed since then, and recent...
- Jan 27
- 1 min
Switch ON
First-hand experience of how successful leaders are responding to the changing environment. influencing their organizations’ development...
- Jan 24
- 1 min
Where does resilience come from🤔
If your business has survived or even thrived during the last three years, you might think that you’re set for whatever comes next. But...
- Jan 18
- 1 min
There's a need for innovation
The world is changing fast, and Innovation is a must. It’s come to the moment whether you want to thrive or to survive. You don’t need to...
- Jan 11
- 1 min
Resolutions
I have thought a lot about this and have realized that resilience and humility work hand in hand. Humility helps you to recognize that...
- Dec 14, 2022
- 1 min
Entering a new era
Our world is reshaping. It’s truly incredible to see how far we have come. We are seeing progress that goes beyond just another business...
- Nov 30, 2022
- 1 min
Transformation is a way of doing business
Transformation is not a one-time effort, it’s not a project - this is a way of doing business. Successful businesses are integrating...
- Nov 15, 2022
- 4 min
Customer relevance at the center of the future business
It’s probably the most complex and demanding time of the last decade - when we came from pandemic to political unrest to climate change...
- Oct 26, 2022
- 1 min
Understanding the customer journey
Helping today’s B2B buyers buy isn’t a sales or a marketing challenge, nearly so much as an Information challenge. According to Gartner,...
- Oct 19, 2022
- 2 min
The strategic importance of digital commerce continues to grow
It was a priority even a couple of years ago, but recent shifts in customer purchase behaviors have dramatically accelerated the...
- Oct 4, 2022
- 1 min
No one wants to do business with a company that treats you poorly
Customer experience has become a top priority for companies and 2022 is no different. Customers no longer base their loyalty on price or...
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