Different rules of the game 🤔 .. again? 😲   ▶ Empower people to make decisions. ▶ Use technology to create value. ▶ Update leadership...

In the ever-evolving landscape of B2B marketing, the spotlight on Account-Based Marketing (ABM) has never been brighter. As we make...

Working closely with customers these days has really opened my eyes to how much the B2B landscape is changing. There are a couple of...

In my conversations with customers lately, I’m realizing that B2B sales are evolving fast. It’s no longer just about making a sale—it’s...

In times of uncertainty, resilient leadership is crucial for steering businesses toward long-term prosperity. Based on what I’m...

In today's business landscape, organizations are witnessing a fundamental change in the sales and marketing model. The shift is driven by...

There are some patterns I have been noticing talking with customers that are really shifting the way I think about the sales process. Two...

In this fast-paced world, strategy needs to be more dynamic. McKinsey  calls this approach  "stractis." Because it’s not just about...

The workplace is a collaborative expedition, and you, my fellow leader, are an explorer navigating uncharted territories alongside your...

Leaders and Managers, have you ever found yourselves caught in the "yes, but" syndrome? It's a common trap, hindering progress in your...

Ever wondered about the difference between leaders who merely 'play the game' and those who are actively 'changing the game'? It all...

In today's competitive business landscape, providing exceptional customer experiences (CX) is no longer just a "nice to have" for...

Progressive CMOs are rewriting the rules, breaking free from the 'cycle of more'! As we navigate this transitioning period we are faced...

Achieving profitable growth today requires a strategic blend of technology integration, redefining marketing's significance, and most...

In the dynamic landscape of today's business world, the role of Chief Marketing Officers (CMOs) has never been more critical. Economic...

In the dynamic landscape of marketing, where economic uncertainties loom large, and businesses face constant evolution, the role of Chief...

In the dynamic marketing landscape, 2024 presents challenges and opportunities that demand a strategic recalibration. As CMOs, our role...

Calling all modern marketing leaders and CMOs! Are you feeling the weight of expectations in today's dynamic marketing landscape? You're...

I think we need to go beyond considering marketing, as a lead generation engine, and rather use the opportunity to create customer...

Have you ever wondered why only 22% of CMO-CFO partnerships are truly collaborative? It's a statistic that caught my attention, prompting...

In the face of economic uncertainty, inflation, and supply chain constraints, the pressure is on CMOs to lead the way to growth. Boards...

In today's rapidly changing business landscape, four key pillars are crucial for winning and retaining customers: agility, technology,...

Leadership is an ongoing journey, and sustaining momentum and high performance is the secret sauce. Here's a blueprint for steering clear...