Over the last few years, changing customer needs and behaviors have motivated businesses to become much more customer-driven. Much of...

Growth, revenue, and new customer numbers are sexy and relevant to all the stakeholders in the management team, these top-line numbers...

So, it’s worth remembering: 🔋 Consumers use more than one channel – to create seamless, memorable experiences you need an omnichannel...

The customers are keener to hear from you than ever before, but they don’t want to be sold or marketed to. There is a growing disconnect...

Anytime. Anywhere. Anyhow. Recently I got stuck talking to a machine that was not able to resolve the issue without the option to enter...

Modern customers use more than 20 social, messaging, chat, SMS, and email channels and expect you to be present to listen, engage, answer...

Marketing should put more attention to lead nurturing. This stage in lead management is often forgotten and unrightfully so. Marketing...

Business as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively...