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No matter how long you’ve been in the B2B space, there’s always something new to learn.

There are some patterns I have been noticing talking with customers that are really shifting the way I think about the sales process. Two key lessons stand out:



📌 Buyers are incredibly informed. 


With so much information available online, customers are doing a lot more research before we even connect. They’re often two steps ahead, so I need to know our stuff inside out—not just about our solution and how to address the challenge, but about their business too.



📌 Personalization is non-negotiable.


Every conversation is different because every customer has unique needs. When I can tailor my approach and offer a solution that feels custom-fit, it makes all the difference in building trust and closing deals.



I’m constantly learning and adapting. 👉 More...


What are you seeing out there?



New in B2B



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