Her main managerial focus is strategic development, sales, and marketing, while she also has a rich experience with change management in organizations. Previously Helena was a member of management teams in international companies. As VP Transformation for Celtra, she defined company-wise Enterprise strategy, set up the operational frame and thus tripled the number of clients and platform usage. In her regional CMO role for Microsoft, she transformed the Marketing function into a revenue-generating engine. With an innovative digital marketing approach, she helped to increase the company’s value and customer offering. Under her leadership Marketing became a valued internal partner and seen as a growth driver. During her time at Tušmobil, as Chief Marketing Officer, she managed to raise company equity value and strengthen market share before the targeted acquisition, while transforming the marketing function into a commercially driven organization. Before that, when she took over a General Manager role in GfK, she managed a Regional Market Intelligence new business growth, improved company performance by 46% during the recession and achieved positive operational results after several negative years while strengthening leading regional share.